The Inner Game of Sales: The 4 Steps
What sales representatives and those in the loop for that broad continuum of what we think of as "marketing" aren’t experiencing challenges in this perfect storm of an economy. That’s obvious. So, what to do new or do the status quo differently? Way back in recovering times after The Great Recession - 2016 - Entrepreneur ran an article on the Zen approach to sales. The focus was on how to manage the myriad variables that can’t be “controlled” in the selling process. Currently, of course, it seems everything is beyond the control of the salesforce. That makes Zen a must-consider. So, what is "Zen?" A simple but profound understanding is presented by Science ABC : " ... [Zen] centers on a personal relationship with your own mind, and a higher, undefined entity outside of yourself. “ Yes, Zen is both an inside job - focusing in on one's mind - and an external reach to what is, including the existence of a force field beyond what the consensus is about ...