Noble Mission, But Still a Business (even if non-profit) - Psychotherapy, Higher Education, Journalism and More
"If I wanted to go into business, I would have worked on Wall Street." That was a reply a psychotherapist gave me when I asked how was business for their private practice. No, it wasn't a non-profit. But that it's-a-business concept also applies to not-for-profit higher education. BTW, its market value is more than $738 billion. And, of course, there's journalism with the noble purpose of providing truth. More of the content is behind a paywall. As it should be. After all, it is a business. But, that's just the tip of the iceberg. So many other services consumers pay for, including psychic readings, have to operate like businesses. Therefore, consumer beware. Approach the buyer's journey with the alert mindset that, despite the lofty branding and the seeming purity of motive, that this is a commercial transaction. Fortunately, that Ah-Ha is occurring among youth and their parents in career planning. Is enrolling in the university, once a revered instituti...