The Scenic Route and Other Pivots Away from Efficiency
Several years from now will the new cultural power structure be laughing hilariously at Meta, VW and more which boasted how efficient they are and how more efficient they would become. Actually, even in its heyday - that is right now - the efficiency mandate seemed comically overwrought. The ethos reminds us of all those back-seat drivers who insisted Route A was the most efficient. Verboten was taking the scenic one that treated us to the serene snippets of cows and horses grazing, ghost towns and general stores. In the tarot the anti-efficiency card is The Chariot. The journey is being determined by natural contours. Yeah, let it be. Don't hold tight to the reins. The biggest successes in my career emerged when I was off the efficiency game. Beyond burnt out to deep fried, I had left methodically chasing revenue through ghostwriting/speechwriting. I fell into dabbling in blogging, often staying up all night playing around in that new medium in 2004....