Hope - That's the Business and the Mission of Both Top Lawyers and Us Tarot Readers
2023. It will probably go down in business history as The Year of
Volatility. The lawyers I psychically coach and the lion's share of clients for
my Tarot reading service come to me in crisis. Those lawyers are in sustained states of high stress because
it's the same situation with their clients: crisis.
So, here we are wondering: What business are really in and what is the
mission? Often when a Tarot reading session wrapped I had second-guessed
myself: Could I have done better with this or that? Currently lawyers often
experience the same self-doubt.
The stress of this questioning headed me back to a marketing workshop I had
taken in the late 1980s. It introduced me to the thinking of the late Harvard
Business School Marketing Professor Ted Levitt.
Levitt mandated that organizations, at least those intent on growth, keep
asking themselves: What business are we really in? Had the railroads answered
"transportation," they would have continued flourishing. Probably
they would have acquired airlines and auto companies. Levitt formalized that
principle in his iconic essay in "Marketing Myopia," which had been
published in the Harvard
Business Review.
After I reached back in time to the genius of Levitt, the Ah-Ha Moment
came fast. The Grand Epiphany: I am in the business of hope. So are lawyers.
The main article in the June 2023 edition of Psychology Today is, you got it,
hope. It documents:
"High-hope people see, and respond to, the world differently, and
they use their thoughts to focus on what they can control."
In Tarot readings if clients gain hope they are on the way to exiting
their crisis state. That’s because they experience it from a fresh perspective.
Also they acquire the confidence to believe in their assessments of a situation
and can then be very smart in addressing it. In itself that can prevent some kinds
of crises.
Now, post-Tarot reading, I reverse-engineer the tone and the content to
determine if I had delivered on hope.
Top lawyers - that is, the ones whose cases you read about in the media -
also have to be in the business of hope. Too often clients come to them in
major trouble.
Take giant fast-food corporation McDonald's USA. This is the era of ESG
values - that is, the expectation that businesses shift from the single-dimension
concern for investors to also tending to the wants and needs of other
stakeholders. Those range from employees/franchisees to customers to
communities.
In this ESG era society usually is not on the side of the corporation.
McDonald's USA got hit with "Crawford." More than 50 Black former
franchise owners had contended racial discrimination. Law firm Paul Weiss gave McDonald’s
hope that it would transcend the raw force of public opinion and find justice.
In addition that corporation could send out the message: We are not afraid. Fear
invites bullying.
“Crawford” had been dismissed. Incidentally, from the get-go of the arrival
of ESG values the chairperson of Paul Weiss Brad Karp created the first-ever law-firm
specialized ESG
practice. That was and is to give all business hope that they can stand
tall in the eyes of the law, no matter how volatile is public opinion.
No surprise, Disney CEO Bob Iger turned to litigation to duke it out with
the governor on what are essentially values issues.
There is so much more about lawyers and the business of hope.
Through the amazing $140 million jury award in "Hulk Hogan v
Gawker" lawyer Charles Harder gave celebrities hope they could protect
their privacy.
In the long-running Rhode Island lead paint litigation, which was tossed
by the RI Supreme Court, JonDay's Mickey Pohl gave large corporations hope
they could push back against state attorneys general.
Here in less evidence-based matters, during the past several weeks I
conjured up for several laid-off professionals this: They could learn enough
from that experience to build more solid platforms for success. Not that the
pain of being axed went away. Not that there was no terror about the future.
What mattered to them and, of course, to me was that they could grab onto hope.
Tarot Card Reader. Medium. Intuitive Career Coach.
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For an appointment, please contact janegenova374@gmail.com or
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