Mysticism - The Business Trend

According to IBIS, the market size for psychic services in the US is about $2 billion, employing almost 91,000. But that’s the tip of the iceberg in the revenue and branding potential for business from what is being called “occultculture.”

Essentially, that term indicates a reaching for access to non-rational, non-institutional, non-bureaucratic, individualized ways of consciousness, insight, and experience. Those range from the tarot to astrology to meditation. In April 2021, establishment The New York Times published an article on the tarot. It endorsed it as a tool for self-awareness.  

Shutterstock’s 2020 Creative Tends Report “identifies occultculture as a major emerging trend, based on yearly searches by … users … [That includes] a +525% rise in searches for magic and +289% for ‘spiritual.’” 

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