The 3.9 Million Entering College - Yes, Try Starting a Business (and opt out of the squeeze in knowledge work)

 A very sad card in the tarot is the Five of Cups - called the Spilled Milk card. The body language captures that human tragedy of regret. 

Over and over I hear from clients for tarot readings how they wish they could turn back the clock to their college years. They would have invested less in chasing high grades and put more in launching a business right there in college.

Oh, they have no illusions about being able back then to have produced an end result like Mark Zuckerberg's Facebook. 

As most of us know, while in the dorm at Harvard Zuckerberg picked up on a gap: Students needed a way to communicate with each other internally. My clients have a hunch that they too could have figured out where the gap was in student life or in the big world out there. 

Since they had no intention of going on to professional programs such in law, medicine or business, there was no need for all those As. And now here they are: scared white collar employees who could be lopped off a payroll at any time. That's being called The Squeeze in Knowledge Work.

Some psychotherapists who refer their young clients to me for career guidance are skeptical about dorm startups. They bring up that those founders don't understand fundamental concepts like business models and managing growth. I answer: They make it their business to learn.

So, I recommend that the 3.9 million heading to campus this fall observe. What they're watching for is what's needed or wanted that doesn't exist yet. Then, they go on from there. 

There are plenty of resources for information and guidance. On professional anonymous networks Reddit and Fishbowl, for free they can post questions. In response will be a range of expert caring intel and help. There is the free Society of Retired Executives (SCORE) which will pitch in on the learning curve. OpenAI's Deep Research, for about $20 a month, is a workhorse. 

At the very least, if they connect the dots on a possible gap, they have actual work experience to put on a resume. They could, though, not need a resume for a job search. Instead, they would be doing a business plan and slide deck for funding their growing startup.

Thriving in difficult times starts from the inside.

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For confidential complimentary consultation please contact Jane Genova at 203-468-8579 (text, voice)  or janegenova374@gmail.com.