Glut: Is a Shake-Out Coming to the "Business" of Spirituality?

 Essentially spirituality is the search for meaning. No surprise, in capitalistic America it evolved into big business. And a lucrative one. In 2023, just a segment of that - online psychic readings - generated over $360 million. 

But that can be peaking. 

Part of it is the glut of service providers and retailers in that space. Increasingly "gimmicks" such as catchy discounting are being introduced. Of course, that cuts into revenues and profits. Some shops will have to shut down.

Another part has been the shift in the needs of clients. With the volatile economy and rapidly changing social mores human beings are seeking no-nonsense, very pragmatic guidance. 

In my tarot-reading/intuitive coaching I even am veering away from the traditional language leveraged in spirituality. You know, the terminology of mysticism.

Instead I have introduced the concepts of business such as "return on investment" (including in romantic relationships), monetizing," "long-term objectives," and "exit plan."

That has gelled into my new branding. It also is a business strategy to transcend the glut situation.

Meanwhile, I am being asked: Will there be a shake-out in spirituality? 

I project that to continue to earn a good living the majority will have to reset everything, ranging from their services to the branding, to what directly improves clients' living situations. 

Jane Genova * Tarot Card Reader * Intuitive Coach * Medium.

Opening Yourself to Inner Peace, Self-Love and New Success

Deep Listening and Compassion.

For an appointment, please contact janegenova374@gmail.com or text/phone 203-468-8579.


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